About us – Bremeninvest

The division Economic development and administrative services consists of four departments: Real Estate & Construction, Corporate Services/Commercial Space, Acquisition and Projects and Commercial Services, and three staff units: Corporate Communications, Legal Services/Investments and Auditing.

The core day-to-day activities in the economic development division encompass sales and business services, innovation support, land development, high rise construction and real estate. For example, the division develops and markets industrial estates on behalf of the regional government, including the Technology Park at the University of Bremen or Bremen Airport-City close to the city's airport. The regeneration of Überseestadt (New Harbour District) is also attracting attention from all over Germany. Bremeninvest also manages around 100 municipally owned properties and sites.

Providing support for companies that are already based in Bremen and attracting new ones to invest in the city are two of the division's main responsibilities. It also implements various funding programmes, supports the Bremen region's innovation cluster and manages the Bremen technology and start-up centres.

The administrative services department is responsible for functions such as HR management/organisation, accounting, finance, IT organisation and HR for the company as a whole.

Support departments

The support departments responsible for law and equity investments, internal audit and procurement support functions and for corporate communications form part of the division and report directly to the CEO.

Andreas Heyer

Economic Development

CEO

P +49 (0) 421 9600-555

!ed.nemerb-bfw[AT]reyeh.saerdna

The Marketing and Tourism business unit is made up of three departments: marketing, online and tourism. It is responsible for brand design, brand architecture and the brand communications strategy.

The marketing department

The marketing department promotes Bremen as an exciting place to visit and as a hub for science and commerce. It provides funding for cultural and sporting events and promotes cycling tourism in Bremen.

The department also provides services to other business units and subsidiaries of Bremeninvest and functions as a marketing and advertising agency for the Senate departments. It acts as an internal agency to assist the business units and the subsidiary BAB (Bremer Aufbau-Bank GmbH) – the development bank for Bremen and Bremerhaven – with marketing their products and services.

The department is also in charge of print production and promoting Bremen in public advertising spaces. It provides funding for cultural and sporting events of national importance.

The online department

The online department develops and maintains the websites bremen.de and bremen-tourismus.de, the official social media channels of the Federal State of Bremen and the ‘Schwarzes Brett’ small ads. It makes key information for residents, visitors and other interested parties available in the latest formats and actively communicates with users. The department is fully up to date with the latest online trends and technologies. It also supports Bremeninvest’s online sales and marketing activities and delivers projects for Bremeninvest itself and other public sector organisations.

The tourism department

The tourism department is responsible for promoting tourism to Bremen in Germany, Europe and around the world. This includes services in Bremen for day visitors and visitors staying overnight, and for delegates at conferences and conventions in partnership with the Bremen Convention Bureau and the service for businesses, associations and tourism companies. The department also supports the Federal State of Bremen’s tourist information office and its 500 tourism service providers.