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Marketing for Bremen

The Marketing and Tourism division

Bremeninvest provides an integrated marketing service that aims to promote Bremen as a location for inward investment and other activities including tourism. We act on behalf of various marketing stakeholders and network and coordinate their work as part of an umbrella brand strategy.

Our Marketing and Tourism division, which incorporates the departments ‘Marketing’, ‘Online’ and ‘Tourism’, is responsible for brand design, brand architecture and for promoting tourism to Bremen in Germany, Europe and around the world.

We channel public and private funds into high-profile ventures, fund cultural and sporting events, provide advice and support for projects, and develop marketing concepts for Bremen.

We have four main objectives:

  • To develop the Bremen brand
  • To increase the number of visitors to Bremen
  • To raise the profile of the city
  • To enhance the city’s image

    We also function as a marketing agency for Bremen's authorities and institutions and are responsible for advertising Bremen in public spaces in the city.

    Participation in key trade fairs

    National and international trade fairs play a key role in the global marketing of Bremen as an investment location. Bremeninvest facilitates participation in these trade fairs on behalf of the regional government.

    The shared stand of Bremen and Bremerhaven at the Expo Real 2022
    Bremen at trade fairs

    Find out more about the Bremen stands at national and international trade fairs and your options for exhibiting at these.

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    Current marketing projects and funding for events

    Bremeninvest is closely involved in various Bremen marketing projects and provides support for cultural and sporting events.

    In the following sections, we will tell you about the marketing activities and projects that we are responsible for, that we organise and that we support. You can find out more about Bremen BIKE IT!, Museums Night or the city website bremen.de.

    Find out how we decide whether cultural and sporting events in Bremen and Bremerhaven are eligible for funding and where you can apply for such support.

    Please contact us if you have any questions about the activities and tools used for marketing Bremen and about potential collaborations and options for participation. We will be more than happy to help.

    Sternstunden 2018 in Zahlen
    Marketing projects

    We manage, organise and support a number of different projects. In this section you will find further information and materials, as well as contact details.

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    Straßenkunst-Festival La Strada
    Funding for events

    We provide funding for cultural and sporting events. In this section we tell you about the eligibility criteria for funding, how to apply and when would be the best time to hold your event.

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    Success Stories

    Quality of life
    26 October 2022
    Coffee in Bremen – roasteries in Germany’s coffee capital

    Coffee in Bremen - that's a tradition. Almost every second bean is imported via Bremen or Bremerhaven. In recent years, numerous coffee roasting companies have been founded that bring a whole new coffee enjoyment.

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    Quality of life
    23 November 2021
    Eight products from Bremen that everybody knows

    Made in Bremen, sold around the world: these eight products are hugely popular at home and abroad.

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    Quality of life
    4 November 2021
    Quintessentially Bremen – between history and the future

    The city is famous for the Bremen Town Musicians, the market square, the Schlachte Embankment and Werder Bremen football club. But it is also known as a hub for logistics, science and the automotive and aerospace industries, and as a bike-friendly city that is full of green spaces. To be honest, there is no reason to be modest, though that would be typical of Bremen too…

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