For many companies, having an international reach is absolutely essential for achieving long-term success. Increasingly, even small companies need to face the challenges of international competition and extend their local and regional focus to develop new sales markets in Europe and around the world.
Thorough preparations are key if you want to do business internationally. A lot has to be done: you will need to review existing resources, do plenty of research, and find out which organisations can advise you and what support is available from the regional or federal government or the EU. You may even need to hedge your export business using appropriate financial instruments.
Before you begin dealing with people from other countries it makes sense to learn about how different cultures do business. One of the institutions that can pass on its expertise in this regard is the Centre for Intercultural Management (ZIM) at Bremen University of Applied Sciences. Other providers of cross-cultural training include Kwintessential and BusinessBehaviour.
Bremeninvest supports international trade by providing information and services and running accompanying initiatives.